Roku’s $15 Streaming Box has its Sights Squarely on Black Friday Shoppers

Roku has announced a new $15 streamer called theLE, which is exclusive to Walmart, as part of the company’s Black Friday sales. Other nonexclusive deals include theStreaming Stick 4K for $30 ($20 off), the Premiere for $20 ($15 off) and the  Streaming Stick Plus for $30 ($15 off).

The company is also offering $50 off the excellent Roku Streambar ($80). The LE is an IR-controlled dongle that attaches to your TV and connects over HDMI. It boasts an HD (1080p) resolution and comes with a remote control.

Roku is also offering 99-cent subscriptions for over 20 premium channels via The  Channel, including AMC Plus, Epix, Showtime and Starz. The two-month deals will be available from The  Channel between Nov. 20 and Nov. 30.The deals on Roku hardware will run at various retailers between Nov.

19 and Dec. 4, and the LE will appear at Walmart on Nov. 24, while stocks last. Roku runs regular promotions, but these are some of the cheapest prices you’ll see for a while, especially on the  Streambar.