Instagram says the reception to its suggested posts feature has been so positive that it’s launching a new test this time. The suggested posts will be mixed with your primary feed, sometimes ahead of photos and videos from people you follow.
Instagram is testing new controls that will allow users to add specific topics as interest for their suggested posts, as well as the ability to snooze the recommendations for 30 days to hide them from the feed entirely. The feature, which launched last year, has so far offered additional content only after you’ve seen everything the people you follow have shared. This new test will come to a small number of users.
Although algorithms are powerful enough to know what people’s interests are and what keeps them engaged, letting people select what they want to see might make them feel more empowered and give them a greater understanding of why they see what they do. The app can feel less creepy while also keeping them interested, a win-win for companies.