Instagram Announces Extra Cash for Influencers

Instagram is working on new tools to help its creators earn more money from the platform. At its first Creator Week event, Mark Zuckerberg introduced new features that will help influencers to earn extra cash for meeting specific goals.

With the new program influencers can earn additional payouts for hitting certain milestones. On Instagram, creators can earn bonuses by selling a set number of badges within their streams, or streaming with another account. On Facebook, the bonuses will come via Stars Challenges, which rewards creators for meeting streaming goals and completing other set tasks.Besides boosting revenue for creators, the new challenges could also incentivize influencers to spend more time creating content for their fans on Instagram and Facebook compared with other platforms. Mark Zuckerberg said that he believes that users should be rewarded for the value that you bring to your fans and to the overall community.

The CEO revealed new details around the company’s plans to allow influencers to earn commission directly from shopping posts within the app. Many brands are able to set commission rates for the products they sell on Instagram. When creators tag those products in their posts, they’ll then earn commission based on the number of sales generated from their posts.

The social media platform plans to start testing the features with a small group of US-based creators and businesses including Benefit, Kopari, MAC, Pat McGrath Labs and Sephora. The social media platform is allowing creators who already sell their products to link their existing storefronts to their profiles. Zuckerberg had previously teased the creator shops feature, but it’s now rolling out to creators