Amazon Prime Day 2021 Dates Announced

Amazon has formally confirmed the dates for Prime Day 2021: the event will begin at midnight (PT) on Monday, June 21, and end at 11:59 p.m. PT on Tuesday, June 22. Prime Day will be a 48-hour event, similar to last year, but unlike in 2020, it will not mark the start of the holiday shopping season.

This year marks a bit of a comeback for Amazon. Last year, Amazon staged Prime Day in October, bringing the holiday buying frenzy ahead by almost a month. But that wasn’t the original plan: Amazon had planned to hold Prime Day 2021 in the summer, but the epidemic caused them to move the two-day event to the fall. However, this year’s Prime Day will take place during the summer, providing Amazon a chance to boost sales at a period when there aren’t as many shopping-focused holidays.

It’s also a method to entice more people to sign up for Amazon Prime, which costs $13 per month or $120 per year (after a 30-day free trial). As Prime Day sales are exclusively available to Prime members, Amazon expects more people to join before the event. It’s worth noting that Prime Day discounts are available to free-trial customers, so you could sign up and use Prime Day savings before ever paying for the program.

Every year, Prime Day is a bit of a toss-up, but we always see a few standout tech bargains along with a slew of smaller (but no less helpful) offers. In addition, we’ve seen more counter and matching prices offered by Walmart, Best Buy, and other stores in an attempt to capitalize on non-Prime members seeking relative bargains, as well as those who don’t want to participate in Amazon’s shopping event.